Inspired Art Impact: A Toolkit For Mainstreet Cultural Tourism

About the Project

Main Streets are areas that offer essential economic, social, and cultural functions and opportunities for communities. Recently, they have faced many challenges, including changing consumer behaviour, increasing social issues, and more, which COVID-19-related impacts have exacerbated. 

Through in-depth research, interviews, and analysis, STEPS and our partners and collaborators at Toronto Metropolitan University will identify ways to improve the main street vibrancy, aiming to provide metrics that demonstrate the value of public art to decision-makers. 

The study intends to develop and pilot a toolkit that STEPS, central street community groups, Business Improvement Areas (BIAs), and city developers working to revive main streets and core spaces in cities can implement to evaluate and measure the impacts of public art projects.

If you require any project information provided to you in a different format or language, please contact us at

Image Credit: Artwork by Oksana Hawrylak and photography by Marc Beach Photography


Our BIA Information Session is coming soon. 

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Funders and Partners

This project is made possible through our partnership with Toronto Metropolitan University and the generous support of the City of Toronto Main Street Innovation Fund and the Government of Canada through the Federal Economic Development Agency for Southern Ontario, MITACS, RBC Royal Bank, the Government of Ontario, Ontario Arts Council, and Canada Council for the Arts.

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